Conception of visual graphic identity of Work Hard Studio, a private studio in Porto, Portugal concerning tattoo and design projects, among other kinds of creative doings. The project started in August 2018. The aim of the visual identity created is about to give life to the slogan and motto of the studio: Don't hope, Work hard. The leader symbolizes the process of climbing through obstacles. Those can be made from our own self-judging or external critiques, representing the hardship of creative and artistic process.